Understanding and Influencing Visitor Behaviour
A VSCG Workshop held in Richmond Park on 4 December 2013 explored the theory of planned behaviour and its application to visitor safety management.
Stephen Jenkinson used case studies to illustrate ways of influencing the behaviour of dog owners. Phil Whitfield, Head of Design & Interpretation, Forestry Commission Scotland, tested the theories on mountain bikers. He also showed how they could be applied in the design of key messages for visitors.
The documents below are primarily provided as a record for those attending the workshop. Others, however, may find them of interest.